Samson Dada - Senior Product Designer

SENIOR

product

DESIGNER©

Designing scalable SaaS, FinTech & CPaaS products

AI-native from research to execution

I design products for systems where clarity matters, from CPaaS and fintech tools to SaaS platforms and travel connectivity.

I combine strategy, UX, design systems, and AI-native workflows to turn complex business goals into simple, scalable user experiences.

(2020 – PRESENT)

SELECTED

WORKS

Crosby POS Redesign

Redesigning the retail point-of-sale experience across mobile and in-store platforms — cutting average transaction time in half.

Scout In-Car Experience

Core navigation and in-car experience design for Norman & Co's connected vehicle platform.

Gardona Fleet Dashboard

E-scooter rental web app and centralized fleet management dashboard for real-time operations.

relevant

Experience

Termii Group

Senior Product Designer

August 2024 – Present

Leading design across Termii’s core communication products, including SMS, email, WhatsApp, eSIM tools, dashboards, onboarding, and design systems. I combine senior product design, UX research, behavioural analysis, and AI-native workflows to improve clarity, consistency, and global readiness.

Sage Grey Group

Senior Product Designer

October 2023 – July 2024

Designed finance, technology, e-commerce, and SME advertising platforms, improving onboarding, usability, drop-offs, and product alignment with business goals.

Tenatica

Product Designer, Contract

January 2023 – February 2023

Designed scalable SaaS tools with the founders, simplifying complex workflows through UX research, usability testing, and clearer product interfaces.

Fitila Africa

Product Design Lead

August 2021 – October 2023

Led design for mobile and web products used by global brands including British Council, UNICEF, African Union, and Nestlé, while mentoring designers and improving delivery quality.

Ackled Studio

UI/UX Designer

October 2020 – August 2021

Designed and optimised websites and digital experiences with clearer navigation, stronger visual hierarchy, and improved user engagement.

Rushing Tap

Graphics Designer, Contract

March 2021 – April 2021

Created campaign visuals that supported nationwide brand awareness and clearer marketing communication.

VIEW RESUME

My AI-native design process

(01)

Discovery

Understand the product, users, business context, data, and constraints — using AI to synthesise insights faster.

(02)

Strategy

Turn research into clear goals, journeys, priorities, and success metrics that guide the product experience.

(03)

Wireframe

Explore structure, hierarchy, and interaction patterns quickly with AI-assisted ideation and rapid flows.

(04)

Design

Create polished interfaces, prototypes, and scalable design systems that make complex products feel simple.

(05)

Build

Bridge design and engineering with clear specs, edge-case thinking, and frontend-ready handoff code.

(06)

Deliver

Support launch, monitor outcomes, and sometimes take products from design through frontend, backend, and release.

I design products for systems where clarity matters, from CPaaS and fintech tools to SaaS platforms and travel connectivity.I design products for systems where clarity matters, from CPaaS and fintech tools to SaaS platforms and travel connectivity.

I combine strategy, UX, design systems, and AI-native workflows to turn complex business goals into simple, scalable user experiences.I combine strategy, UX, design systems, and AI-native workflows to turn complex business goals into simple, scalable user experiences.